The Jenkins Bakery is doing its bit to help a mammoth charity fund-raising effort during National Doughnut Week (May 11-18).
For seven days every year, bakers up and down the country sell doughnuts to raise money for The Children's Trust, a national charity which provides specialist care and rehabilitation for children with multiple disabilities.
The Llanelli-based bakery is one of a handful of bakery businesses in Wales participating in the scheme.
“We are a family business and always keen to put something back into the community,” said Russell Jenkins, operations director of the Jenkins Bakery.
“We have taken part in National Doughnut Week for a number of years and we will be doing our best to make sure that staff and customers can have a bit of fun raising cash for a very worthwhile charity.”
Over the last 20 years, National Doughnut Week has raised more than £735,000. In 2013, the target is to raise at least £30,000.
National Doughnut Week is sponsored by leading bakery ingredients and products supplier CSM United Kingdom.
National Doughnut Week sees participating bakers across the UK raise money for The Children's Trust by donating money for every doughnut they sell.
Members of the public can join in by holding doughnut sales at work and buying doughnuts from their local participating outlet.
Mr Jenkins added: “Our doughnuts are already very popular with the public and we hope they will be an even bigger hit this week as we all pull together to help The Children’s Trust.
“For every doughnut sold, we will donate 5p to the National Children’s Trust.
“Varieties include the following - Single Doughnut, Sugar Ring Doughnut, Fruit and Custard Doughnut, Chocolate Ring Doughnut and Fresh Cream Doughnut.
“Last year, we raised £500 for the Children’s Trust charity and we are hoping to beat that figure this year.
“During the week, we are hoping to sell 15,000 doughnuts.
“This year, we will have new varieties of doughnuts on sale - Coconut Ring, Lemon Ring and Strawberry Ring."
Weblinks –
http://www.nationaldoughnutweek.org/
http://www.thechildrenstrust.org/
www.jenkinsbakery.co.uk
Pictures above: Emma Lemon with some of the Jenkins Bakery doughnuts; Emma with Llanelli town centre colleagues Lucy Roderick, Ingrid Howells and Catherine Allen.
